Multidisciplinary designer and art director specialising in brand identities and flexible visual systems. The work covers strategy, brand architecture and visual language—translating a brand’s goals and values into clear design principles, then connecting typography, imagery, motion and digital behaviour into one coherent system.

Experience spans both hands-on design and creative direction across 2D, 3D, motion, digital campaigns and out-of-home. The focus is on building identities that remain recognisable across different formats, teams and stages of growth.

The approach is structured, but not rigid. A strong system should make a brand easier to use while leaving room for change, expression and unexpected combinations. The work often balances clear geometry with rougher or more human elements, keeping the identity consistent without making it feel static.