Graphic designer, art-director
Level Travel
Level Travel is not just a travel agency, but a technology-driven product that makes vacation planning easier. We refreshed the brand identity to highlight the idea that planning a trip can be fast, simple, and effortless.
The concept is built around travel magnets — symbols of personal experiences and vivid memories. This metaphor keeps the focus on human emotions and reflects the idea that different types of travel can be personalized and combined, just like magnets on a fridge. Within the interface, the branded magnets function as 2D icons, while in communication materials they gain volume and tactile qualities, transforming into expressive emotional illustrations.
The traveling seagull remains the brand’s central symbol. Previously used across advertising materials, it has now become an integral part of the brand logo.